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The AFL Goulburn Murray Commission has released the region’s first Female Football Strategy following its inaugural Female Football Forum held in November last year.

The Strategy establishes the key pillars of Participation, Competitions, Off Field and Talent with strategic objectives developed to drive initiatives and activities across all levels.

AFL Goulburn Murray Region General Manager highlighted the quickly evolving female football space as a key driver in the need for a strategy.

“The rise in female football participation over the past few years has been astronomical with the introduction of AFLW in 2017 driving further growth at community level” he said.

“Participation numbers in the Goulburn Murray across all areas have grown significantly, especially over the past 18 months and it was important we got stakeholders into the one room to discuss the growth of the game and where we wanted to take it.”

“Girls in Auskick, female school competitions and Youth Girls participation is growing rapidly and with the establishment of the Northern Country Women’s League at the senior level, its important we have a coordinated and strategic approach to maximise the opportunity.”

“We had a great attendance at the forum last November and the input from clubs, Leagues, TAC Cup, Commissioners, AFL Victoria and Richmond FC representatives has gone a long way to pulling this together.”

“The framework and many of the initiatives coming from that forum were then added to and refined at the AFL Goulburn Murray staff conference in December before the final Strategy document was presented to the Commission last week.”

“The Strategy covers off all areas of female participation at the community level and will be a key driver of our activities and programs over the next four years.”



The Shepparton District Junior Football League are thrilled to welcome on board ‘Brokerhouse’ as naming major partner for the league’s Under 14 Competition in 2018.

Brokerhouse started as a Home Loan lending business in 1995 and now provides all types of finance covering the Goulburn Valley and many other parts of Australia. It has also expanded to include Financial Planning and currently has 11 employees.

Brokerhouse Director & Finance Consultant Andrew Westblade is excited about the partnership.

“We are thrilled to partner with the league and looking forward to being able to be a part of the growing under 14 competition.”

Shepparton District JFL President was also delighted to welcome on board a new partner.

“Our league is continuing to grow each year, especially as we welcome Echuca to the Under 14 Age Group in 2018.”

“Brokerhouse’s support of our League and the Under 14 Competition is greatly appreciated and we look forward to working with them to ensure our league is able to continue to provide an avenue for players to participate in country football.”



MBCM Northern Country Womens League are pleased to welcome on board Shepparton Greyhound Racing in conjunction with Greyhound Racing Victoria as a partner for the 2018 season.

Carl McGrath, Shepparton Greyhound Club Manager, welcomed the new partnership.

“Shepparton Greyhound Racing Club is excited by this partnership and look forward to a collaborative relationship. We are pleased to be involved with Football and Netball within the local region”.

“GRV, in conjunction with all regional Greyhound Racing Clubs are always keen to establish relationships with local Football and Netball leagues throughout Victoria”.

“The sports offer a lot to each other and are both organisations whom of which are integral parts to their local communities.”

The Shepparton Greyhound Racing Club is a “State of the Art” racing facility in the heart of the Goulburn Valley featuring a sand based surface and offering trainers three distances for racing.

Situated on the Goulburn Valley Highway at Kialla and just under two hours from Melbourne, the club has proven to be extremely popular with trainers and visitors to the region.

With the patrons being catered for with an enclosed dining room, bar and TAB facilities overlooking the home straight and seating up to 200 guests this venue is also available for hire for functions such as weddings, parties and corporate meetings etc.…



The Picola District Football Netball League (PDFNL) has elected not to affiliate to AFL Goulburn Murray and AFL Victoria in 2018.

The PDFNL Board had until 5pm on March 5 to accept a one-year affiliation offer with AFL Goulburn Murray, but failed to adhere to the deadline.

The decision means that the PDFNL will no longer receive the benefits of affiliation, which include but are not limited to insurance, competition management and access to talent pathways, effective immediately.

AFL Goulburn Murray Region General Manager Martin Gleeson is disappointed that the matter has dragged on for so long.

“This is the fourth consecutive recent communication deadline PDFNL has not adhered to regarding affiliation,” Gleeson said.

“Both AFL Goulburn Murray and AFL Victoria have provided multiple opportunities over the past two years for the PDFNL to discuss its reservations with affiliation, which they repeatedly chose not to participate in.”

“After missing three additional deadline extensions provided by AFL Goulburn Murray, it’s clear from the lack of timely correspondence that the PDFNL does not have the best interest of the game and its clubs in mind.”

Despite the decision, PDFNL Clubs will remain affiliated with the Region Commission for the next two weeks and be provided with the option of joining an AFL Goulburn Murray managed football netball competition for season 2018.

“For country Victoria to maintain its status and indeed grow, the Clubs must be vibrant and financially sustainable,” Gleeson said.

“As such, AFL Goulburn Murray’s focus will continue to be in supporting its Clubs to ensure the long-term sustainability of community football in the region.”

“If there is interest from clubs in remaining within the system, including insurance, player transfer regulations and pathway programs then it’s important that they be provided with an option to do so.”

“As well as retaining the current benefits of affiliation the alternate competition will be governed by a local Advisory Committee, be administered from the AFL GM office and will engage the services of an affiliated umpiring group to officiate matches.”

“The two-week continuation of affiliation also allows for clubs to continue training with the protection of the current insurance as well as maintaining player registrations and movements and access to the SportsTG database.”

“The PDFNL Board have made their stance clear that they wish to not be a part of the AFL Victoria system and over the next two weeks clubs will also be given the opportunity to decide which direction they wish to take.”…



The MBCM Northern Country Women’s League are excited to announce a new partnership with Arcade Fashions in 2018 as the sponsor of the new NCWL Rising Star Award.

“We are very excited to be behind the local women of the GV and support the promising new youth into the world of football” Shane Sali said.

“The women’s footy is generating so much momentum and we stand proudly behind them and can’t wait for the season to begin.

‘Arcade Fashions is Shepparton’s number one destination for affordable fashion on trend. Come in and see our friendly staff, or shop online from the comfort of your home.’…